Frequently asked questions
What confidence level should I pick?
95% is standard for most product and customer research. 99% if the decision is high-stakes (medical, legal).
What margin of error should I aim for?
5% is the default. Tighter (3%) needs roughly 2.7× more responses. Looser (10%) cuts the required sample by ~75%.
What if I don't know the total population?
Use 100,000 or higher — the required sample size barely changes once the population is large.
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